Using Advanced Analytics to Improve Campaign Outcomes with HCL Unica

HCL Unica provides a comprehensive platform for omni-channel Precision Marketing @ Scale and is tapping into the power and performance Actian’s Vector Analytics database to delivering insights using machine learning. In this session you will learn how HCL Unica and Actian Vector as the data analytics engine provides advanced analytics capabilities within the Unica platform. With these capabilities Unica marketing users will be able to leverage Data Science and Machine Learning (ML) to hyper-personalize customer communications, optimize the use of marketing channels while improving time-to-market. The session will focus on three aspects: 1) using of data available in Unica System tables in ML; 2) developing a model to predict the likelihood of the audience response to a given offer or message; 3) using ML model scores in optimization and personalization of marketing communications.