Actian Vector + Google Marketing Platform + Tensorflow = A Marketing Technology Hero

Are you a technologist trying to help your marketing and e-commerce teams or on the business side trying to understand the technology? You’ve come to the right session. In this session, you’ll learn how combining google marketing data and 1st party transactional data into a Vector database will accelerate your marketing intelligence. Today marketing and e-commerce business stakeholders struggle to make sense of large amounts of data across digital touchpoints and be able to act upon it in a timely manner. Technology teams are struggling to scale analytic and data science workloads to meet business demand. Together we will review a solution architecture, Tensorflow modeling techniques, and GMP activation that will appeal both to a business and tech audience.