Implementing a Next Generation Real-Time Customer 360 Solution

Nine in ten organizations rank customer centricity as a high priority yet, according to Gartner, 30 to 60% of Customer 360 Analytics projects fail. The core reason for this is the lack of a unified data set that can be accessed, enriched, and analyzed in near-real-time. Join this session to hear how you can leverage Actian’s Customer360 real-time analytics solutions to improve customer insights across silos, analyze, visualize and report on customer profiling, micro-segmentation, churn and market basket analysis, next best action and campaign optimization.